Pitch the video.
Then go shoot it.

The pitch, the mood, and the shot list on one canvas. What the label sees is what the camera team shoots.

Join the waitlist See the canvas

The track

marlo — “bloom”. art-pop, 3:40. about growing back after someone leaves. slow build, the chorus blooms.

Artist world

her last videos: saturated, botanical, a little surreal. she wants to be the centre, not a model standing in.

The take

one greenhouse at blue dusk, slowly filling with fog and projected light. she performs as it overgrows around her.

✦ Music Video Treatment

Bloom

In a glass greenhouse at dusk, MARLO sings the song back to a garden that keeps growing toward her, until the last chorus overtakes the frame in colour.

On the chorus

The colour breaks. Projected light blooms across the glass and her face turns to camera for the first time.

Look

35mm, slow push-ins, fog, saturated dusk. Practical projector light, no condor.

Three steps. Then you are ready to shoot.

Build the mood

Drop in reference frames, photography, and clips from the Motions library, then group them into looks. The mood becomes the spine of the pitch.

Bloom — MARLO

ref_01Greenhouse, blue dusk

ref_02Projected light, glass

Look

Overgrowth. The room reaches for her.

Performance

She stays the centre. Not a stand-in.

✦ Treatment

Write the pitch

Wire the mood into a Brief node and Shotwright drafts the pitch from the canvas. Edit the lines, then send a PDF the label and the artist can read.

✦ Music Video Treatment

Bloom

The take

The video

Performance

Break it into shots

Sketch frames or pull from the Motions library, then wire the storyboard into a Shot list node. The list that goes to set is the one the artist signed off on.

Shot list5 must-get · 14 total

CU ×6WS ×4INSERT ×4

01CU

INT. Greenhouse — her face, chorus turn

The whole video. Phantom for the bloom.

02WS

INT. Greenhouse — wide, fog fills

Slow push. Let the room overgrow.

03INSERT

INSERT — projector light across glass

Practical. Time it to the drop.

A pitch, a storyboard, and a shot list that line up.

Three documents from one canvas. Change a reference and the downstream documents flag what to update, so the director, crew, and label all read the same thing.

Music Video Treatment

Bloom

In a glass greenhouse at dusk, MARLO sings the song back to a garden that keeps growing toward her, until the last chorus overtakes the frame in colour.

The take

I played “Bloom” eleven times before I wrote anything. It is a song about growing back, slowly, after someone leaves, and it does not rush the growing. I do not want to rush it either.

So the whole video is one room. A glass greenhouse at the last blue minute of the day, and you in the middle of it, singing the song back to a garden that keeps reaching for you.

The video

Verse one, it is still and almost empty. You are alone in the glass, the light flat and cold. As you sing, the room starts to answer. Vines move at the edge of frame. Fog gathers at your feet.

On the chorus, the colour breaks. A projector throws moving light across the glass and across your face, and you turn to camera for the first time. By the last chorus the greenhouse has overgrown the lens, and you are singing from inside the bloom.

You, centre

You are never a model standing in for the song. You are the centre of every frame, and the room performs around you. The video is yours, not a concept you happen to appear in.

Camera

35mm, 2.39:1. Slow push-ins, a 50mm that breathes. Phantom at 1000fps for the chorus turn.

Light

Practical only. A single projector, the dusk through the glass, one bounce. The fog carries it.

Color

Cold and flat in the verses. The chorus blooms into saturated green and gold.

Performance

Close and unhurried. You sing to the room until the chorus, then to camera. We hold your face longer than feels safe.

References